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Today marks the beginning of the Borsa Internazionale del Turismo (BIT) show in Milan. It runs until Sunday and is one of the most important travel shows in the world with exhibitions by countries as far away as Tourism Australia and the Department of Tourism and Resorts of Georgia, amongst others. Last year there were over 5,000 exhibitors from 152 countries and 108,500 trade visitors from all across the world. Therefore it’s important that we do the best job we can and try and encourage the world to come and visit Italy!
Tags: BIT, exhibition, Milan, show, trade, visitor numbers