tourism-italia.com

Italy has long been the world’s largest consumer of bottled water, but now Venice is fighting back! According to the NYT, venetian officials have now started a campaign to encourage more people to drink tap water instead of bottled water. They are fed up of the amount of plastic bottles floating around the city and the sheer cost of rubbish collection. Therefore they have come up the brand Acqua Veritas. I think that it is a fabulous idea! Not only because I am fairly eco-conscious but also because I think it will improve the reputation of the city. This is a fairly light-hearted story and so the more publicity it gains, the more people may want to visit Venice. So not only a good environmentally friendly idea, but perhaps also a good tourism marketing campaign.